Quảng cáo Video là hình thức quảng cáo dưới định dạng Video trên hệ thống Zalo Network nhằm tăng lượt tương tác và nâng cao tỷ lệ mua hàng từ người dùng so với các định dạng tĩnh khác.

Để tạo quảng cáo Video, nhà quảng cáo truy cập vào trang Zalo Ads và thực hiện theo các bước hướng dẫn dưới đây:

 

Bước 1: Thiết lập chiến dịch quảng cáo

– Chọn Bắt đầu ngay hoặc Tạo quảng cáo

– Chọn Chiến dịch/Hình thức quảng cáo

– Nhấn Bắt đầu

 

Bước 2: Chọn OA quảng cáo và Đặt tên chiến dịch

– Chọn OA thực hiện quảng cáo trong danh sách chủ tài khoản là Admin hoặc được phân quyền quản lý, điền đường dẫn (liên kết) đến website cần quảng cáo, đặt tên chiến dịch, và nhấn nút Tạo quảng cáo

 

Bước 3: Chọn nhóm đối tượng quảng cáo

1. Địa điểm

– Chọn Tỉnh/Thành phố hoặc Vị trí cụ thể

– Nhập tên Tỉnh/Thành phố hoặc Địa điểm cụ thể vào ô trống bên dưới

2. Giới tính: chọn theo nhóm đối tượng mục tiêu mà chiến dịch quảng cáo hướng đến.

3. Độ tuổi: chọn độ tuổi phù hợp mục tiêu.

4. Nền tảng: chọn hệ điều hành theo mục tiêu.

– Chọn Lưu nhóm đối tượng để sử dụng cho lần quảng cáo tiếp theo.

 

Bước 4: Thiết lập ngân sách và chi phí quảng cáo

– Chọn khoảng thời gian chạy chiến dịch quảng cáo

– Chọn số lượng tương tác theo Lượt hiển thị hoặc Lượt xem hoàn tất

– Chọn theo Toàn chiến dịch hoặc Mỗi ngày

– Đặt giá cho mỗi 1M Lượt hiển thị hoặc mỗi Lượt xem hoàn tất

Lưu ý:

– Mức đấu giá tối thiểu tùy thuộc việc nhà quảng cáo chọn nhóm đối tượng và thời điểm chạy quảng cáo mà sẽ thay đổi. Nhà quảng cáo cần linh động khi đặt giá quảng cáo.

 

Bước 5: Chuẩn bị nội dung hiển thị trên quảng cáo

– Nhà quảng cáo đăng tải video và chuẩn bị nội dung quảng cáo theo yêu cầu:

  • Hình mô tả: hình ảnh đại diện cho video được quảng cáo. Nhà quảng cáo đăng tải ảnh có kích thước tối thiểu 1200×627 và dung lượng không vượt quá 2MB
  • Video: video được dùng để quảng cáo.

– Nhà quảng cáo đăng tải video có định dạng .MP4 H.264, dung lượng tối đa 10MB, thời lượng tối đa 60 giây và tỉ lệ hiển thị là 16:9

  • Mô tả: thể hiện thông tin ngắn gọn của tên video. Nội dung không vượt quá 60 ký tự
  • Thông tin thêm: thể hiện thông tin ngắn gọn về nội dung video.  Nội dung không vượt quá 60 ký tự

– Nhà quảng cáo có thể Sử dụng Template có sẵn của Zalo Ads cho phần Hình mô tả bằng cách chọn Sử dụng Template có sẵn của Zalo Ads

– Chọn template phù hợp với nhu cầu của nhà quảng cáo

– Chỉnh sửa hình ảnh và nội dung thông tin trên template phù hợp với nhu cầu của nhà quảng cáo

– Nhà quảng cáo có thể tìm và quản lý các template đã lưu/sử dụng bằng cách chọn Template hoặc Quản lý & tạo Template

 

Bước 6: Thông tin thêm và Lưu/Gửi duyệt

 

Lưu ý về Giấy phép quảng cáo: Nếu bạn đang tạo quảng cáo cho các loại thuốc hay thực phẩm chức năng thì cần cung cấp giấy xác nhận nội dung quảng cáo cho sản phẩm trên website và màn hình điện tử.

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378 COMMENTS

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